Welcome to the Authentic Marketer™

This site contains resources and training based on five empowering frameworks whose primary focus is on the inner workings of you, the marketer. We focus on "who" is marketing more than the mechanics of marketing because we believe that working on and clarifying the "who" behind the "what," in other words, the Marketer behind the Marketing, will inform and empower your marketing effortlessly in the direction of your values, temperament, and purpose.

The Authentic Marketer was developed in response to our growing dissatisfaction with marketing processes that left us feeling inept, despite a slowly growing business and a number of highly satisfied customers. We and many others to whom we have spoken have a feeling that “there's got to be another way to market ourselves without playing the traditional game.”  This is the problem we seek to solve with the “Authentic Marketer™.”

The “Authentic Marketer™" is for Independent Service Professionals, such as coaches, consultants, health and mental health care providers and small business owners who are not comfortable with traditional marketing and who want an alternative: a way of promoting that supports giving to the circle of life. Our hope is that this program will help you to market your business effortlessly and with a sense of integrity and inner peace, using several Universal Principles as your guide.

What is Authentic Marketing?

Definition:

Authentic Marketing is sharing who you are and what you offer with grace and ease. We base our approach on the following five frameworks.

Frameworks:

1. Poise: Relating From Your Authentic Self. The idea of this principle is "As Within So Without." This means that as you work with your Inner Self, your outer world changes profoundly.

2. Path: Following Your Natural Attractions. "Let yourself be silently drawn by the stronger pull of what you really love."--Rumi. You'll recognize your path by the feeling you get when you're on it and when you're not.

3. Purpose: Creating and Selling Client Programs.. When we connect with our authentic creativity and combine that with an intention to be authentic, we give birth to the best of what we have to offer.

4. Perseverance: Mastering The Energy of Money. The relationship between marketing and making money is crucial to your persevering on the Authentic Marketing Path.

5. Practice: Operating Within Authentic Marketing Frameworks. This involves integrating and practicing the Authentic Marketing Frameworks as a new personal operating system...

The context diagram below shows how one might view these frameworks with respect to our definition of the Authentic Marketer.

The Authentic Marketer Context

• Who you are and what you offer is the Path you walk.
• How you offer, what you offer, is your marketing Practice.
• Perseverance is what you do to consistently show up authentically in the face of worldly illusions.
  

Authentic marketing is about learning to more deeply operate from your authentic self, serving and attracting clients from a place of creativity and passion. It is based on the principle that our outer experience is a reflection of our inner reality. It's about shifting our paradigm of how we understand professional relationships, the nature of our own creative spirit, the processes of manifestation, and the energy of money. It's putting our way of doing business and our happiness ahead of financial results. And finally, it's about making money in a way that honors what is highest in our human potential …integrity and creativity.  

Resources
This site provides the following resources to support and invite the Authentic Marketer in you.

Email us here to receive a Free Report about the Authentic Marketer.
View details about our upcoming, 8-week teleclass program.
Click here to purchase our 89-page Workbook.

Questions?

Please contact us.