The
Authentic Marketer Teleclass
Teleclasses are now being scheduled
based on interest. If you feel inspired by what you've seen
on this site and you feel called to join us in learning and
developing this alternative perspective in marketing, please
contact us with your interest and we'll contact you when the schedule is
available.
How
is this Course Organized?
This course
is covered in 8 weeks and is divided into 8 modules. The first
module provides an introduction to the course, including definitions,
our approach, and what you can expect to get out of it. The
next 5 modules explore our Authentic Marketer Frameworks as
described below. These are followed by a Review module, then
a group-coaching module to help over the humps as you integrate
these frameworks into your practice.
The
following paragraphs and illustration summarize the five frameworks,
the “Inner Compass” of the Authentic Marketer.
Poise: Relating From Your Authentic Self. The idea
of this principle is “As Within So Without”.
This means that as you work with your Inner Self, your outer
world changes profoundly. Thus our relationship to ourselves
affects our relationships toward other people, places, events
and things. The more we refine our dealings with our
inner world of thoughts, feelings, perceptions, and impulses,
the more refined our outer world becomes.
Path:
Following Your Natural Attractions.
“Let yourself be silently drawn by the stronger pull
of what you really love” –Rumi. You’ll
recognize your path by the feeling you get when you’re
on it…and when you’re not. It’s easy.
You just ask, “Do I deep down love this…even if
it’s hard sometimes?” (you do have to distinguish
between addiction/attachment and love. We’re talking
love.) Your answer will be a resounding “yes”, when
you are on your path. And a resounding “No”
when you’re not. Authentic Marketers need to be
very clear about what they love so that they come from love
and not fear. Their path is all about love: Who, What,
Where and How they love.
Purpose:
Creating and Selling Client Programs..
When we connect with our authentic creativity and combine
that with an intention to be authentic, we give birth to the
best of what we have to offer. Increasing your ability and
capacity to receive and articulate brilliant new ideas, approaches,
products, projects, etc., that have never existed before,
will naturally attract those who are on your wavelength.
Perseverance:
Mastering The Energy of Money. The relationship
between marketing and making money is crucial to your persevering
on the Authentic Marketing Path. Understanding and possibly
redefining your relationship to money, is essential to the
success of the Authentic Marketer. Two primary perspectives
around the energy of money explored are: 1) money as a measure
of your life’s energy, and 2) money as a measure of your
mind state regarding wealth.
Practice:
Operating Within Authentic Marketing Frameworks.
This module explores integrating and practicing Authentic
Marketing Frameworks as a new personal operating system.
It requires a personal paradigm shift in the way you see yourself,
others, and the evolution of your business. Includes suggestions
for actions and activities that will support your evolution
as an Authentic Marketer.
What
Will You Learn To Do Differently in the Authentic Marketer?
- Instead
of investing money in advertising and presentations, you
invest in spiritual growth and clarity about whom you are
and what you have to give.
- Instead
of learning new and improved manipulative techniques, you
invest time, energy and money in the development of your
ability to maintain deep, long-term relationships.
- Instead
of using guesswork in your marketing process, you tap into
the fundamental laws of the Universe and how money really
gets distributed.
- Instead
of elevator speeches, you language your service or product
in a way that is authentic to you. You won't need to make
anything up or manipulate others to buy from you.
- Instead
of playing the traditional game, you obtain a new definition
of marketing that feels natural and comfortable for you
to apply.
- Instead
of panicking over the bottom line, you dance with the acquisition
and management of money and with the ebb and flow of your
income.
- Instead
of setting up lunches with a hidden agenda, you apply refined
relationship practices to the conduct of marketing, practices
such as detachment, Oneness, Self-awareness.
- Instead
of pushing yourself to accomplish more from you’re
to do list; you create an environment of support that keeps
you going forward easily and gracefully.
- Instead
of planning and executing marketing attacks you conduct
marketing as a matter of Being and lifestyle.
- Instead
of aiming marketing messages at large groups, you share
uncontrived and effortlessly with all you meet, your clear
sense of purpose.
- Instead
of dreading marketing and all it’s attendant conflicts,
you implement an Authentic Marketing model that is
fun and easy to use, and that flies in the face of everything
you've heard about marketing, and everything that has turned
you off about it.
- Instead
of focusing on the bottom line, you focus for the sake of
Seeing and creating more… abundance effortlessly. Can
an attraction vs. a seduction marketing perspective work?
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